Sunday, 1 April 2012

Influence Of Media On Youth

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Media has the greatest impact on the young generation more that the family or the school has. The means of media which influence the young generation are television, radio, internet, newspapers, magazines, books, broadcasting and text publishers.


All these manipulate teenagers in what concerns culture, politics, social life, religion, fashion, education and other interests. Almost each teenager has a TV in his room and he may stay stuck for hours in front of it to watch a show, a movie or to find out some interesting information on a discovery channel. Then, the internet has become much more important than the TV because it offers a range of facts on different areas of interest. Now teenagers prefer to download a movie from the internet and watch it at home instead of going to the cinema as it is much more comfortable and, at the same time, cheaper. Moreover, through e-mails they can communicate with teenagers in other countries and find other ways of thinking and behaving in society. Girls, buy all types of magazines so find out some spicy facts about famous people and stars, while boys prefer magazines about cars or technology. 

Anyway, in what concerns newspapers young people almost don't buy them, as they prefer to read them on the internet and the same happens with books, too. Teenagers find out about fashion from the internet and they like to navigate on the internet to see which trends have appeared lately. They can also read about sports, music, politics and culture.

On the other hand, advertisements and propaganda play a special role as they can influence young people to buy different things or to follow certain behaviours. 

Apart from this, mass-media represents an essential source of enrichment and education for the young generation as they receive informal education from a variety of sources, from books to internet. Mass-media also means entertainment, through music, sports, acting,video and computer games activities that help young people to escape routine and enjoy themselves. 

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